MasterClass #5 – Communicating with Impact: Leading with Influence in the Digital Age

Course Synopsis

In a complex, 21st century environment, successful leaders need to be highly effective communicators. Effective leaders understand that if their message does not resonate deeply with their target audience, speaking to emotions, aspirations and needs, then likely it will not be understood – much less championed.

Communicating with Impact is part of Leadership MasterClasses for the Fourth Industrial Revolution, a transformational set of learning experiences designed to equip leaders with a new set of leadership skills to keep up with the rapid pace of change and embrace new, integrated ways of working.

On completion of this MasterClass experience, leaders will discover their communication potential and be empowered to adjust their communication style to increase their influence as a leader in the digital age.

Specific Outcomes

• Identify and explain a generic communications model.
• Analyse, interpret and implement a generic communication strategy.

Content Outline

• The Leadership Voice
  Finding your Power of your voice
  Understanding your target audience
  Evaluating the new trends in written and oral communication techniques to enhance influence, including an introduction of Neurolinguistic Programming techniques
• Influential Conversational Models
  Discovering the invisible structures of any conversation
  Recognizing conversational models that work
  Becoming strategic and agile leader when building conversational models
  Adapting your conversational model to suit a variety of platforms
• Implementing a communication strategy
  Engineering the pathway to lead influential conversation
  Implementing your communication strategy

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