Relating the purpose, content, form, frequency and recipients of a range of reports to the information needs of a selected business
Identifying information sources and organisational procedures for obtaining and distributing information relevant to a selected business function.
Compiling reports related to a selected business function, ensuring content and format are appropriate to information requirements and that reporting deadlines are met
Liasing with relevant parties and verifying that reported information is in accordance with requirements and purpose of the report.
using textual features and conventions specific to texts
identifying the intended audience for the communication
identifying the purpose of a text
selecting the appropriate text type, format and layout for the purpose
organising and structuring a technical text appropriately
using appropriate grammar conventions
drafting and editing a technical text
recognising errors and checking for accuracy
presenting the same information in different ways
using plain language in business
Content Outline
The following aspects are addressed:
Main Categories of Business Reports
Regular Types of Business Reports
Information Needs and Report Purposes
Report Templates
Report Purposes, Recipients and Frequency of Distribution
Sources of Information
Levels of Confidentiality
Compiling Reports using Current Information
Characteristics of Effective Reports
Creating Templates for Reports
Using Identified Information Sources
Distributing Reports to Meet Specific Deadlines
Listing Recipients, Comments and Overall Ratings of Reports
Evaluating the Usefulness of Recipient Comments
Making Changes to Reports According to Recipients’ Suggestions
What are Business Texts?
What types of Business Texts are used in Direct Marketing?
Principles of Direct Response Marketing
Design and Format of Direct Marketing Material
Advantages and Disadvantages of Direct Marketing
Producing Business Texts
Making sure that Punctuation used is Correct
Synthesis of Information from Texts
Uniformity of Presentation
Consequences of Non-compliance for Specific Document Requirements
Appropriate Use of Terminology and Conventions in a Business Environment
Knowing Your Audience
Writing purpose
Understanding Client Needs
Consumer Conformity / Non-conformity
Effective Advertising/Marketing
Style of Presenting Advertisements
Ask the right Questions to gather the Relevant Information
