Marketing Skills

Specific Outcomes

The qualifying learner is capable of the following:

• Identify the structure and purpose of a team.
• Describe effective groups and identify group stages.
• Describe and apply the roles and responsibilities required to work in a team.
• Identify factors that affect a team in the workplace.
• Respect personal, ethical, religious and cultural differences to enhance interaction between members.
• Review the effectiveness of the team and own participation in the team.
• Describe and explain product positioning strategies.
• Explain position of the product in relation to the market.
• Explain and describe product life cycles.
• Collect information on competitor`s products and services.
• Explain the nature and the extent of a competitive environment.
• Describe and explain product positioning.
• Explain and describe the stages of the product life cycle.
• Describe market segmentation and market segmentation processes.
• Explain positioning strategies for chosen segments.
• Explain market segmentation in relation to the marketing mix.
• Determine criteria for expertise and resources.
• Establish and record expertise and resources.
• Report on expertise and resources.

Content Outline

The following aspects are addressed:

• Identify the Structure and Purpose of a Team.
• Describe Effective Groups and identify Group Stages.
• Describe and apply the roles and responsibilities required to work in a team.
• Identify factors that affect a team in the workplace.
• Respect personal, ethical, religious and cultural differences to enhance interaction between members.
• Review the effectiveness of the team and own participation in the team.
• Describe and explain product positioning strategies.
• Explain Position of the Product in relation to the Market.
• Explain and describe Product Life Cycles.
• Collect information on Competitor`s Products and Services.
• Explain the Nature and the Extent of a Competitive Environment.
• Describe and explain Product Positioning.
• Explain and describe the Stages of the Product Life Cycle.
• Describe Market Segmentation and Market Segmentation Processes.
• Explain Positioning Strategies for Chosen Segments.
• Explain Market Segmentation in relation to the Marketing Mix.
• Determine criteria for expertise and resources.
• Establish and record expertise and resources
• Report on expertise and resources.
• Demonstrate an understanding of the importance of accurate customer information.
• Demonstrate an understanding of the marketing database.
• Identify prospective and existing customers.
• Collect customer information in accordance with database requirements.

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